Selected Taglines

Short and sweet. Suggestive or straightforward. A well-crafted tagline conveys the essence of your offering. If it doesn’t make them want to know more, it’s not doing the job.

Do the Right Thing. 
Concise, memorable and intriguing, Do the Right Thing gets right to the heart of the food service worker’s moral responsibility. With one short phrase, Superior Food Safety made food safety personal, prompting readers to make a judgment and take responsibility. Multiple interpretations include:

  • The right thing according to the rules and regulations
  • The right thing for your business
  • The right thing for the health and safety of your customer
  • The right way to accomplish your goals (certification, audit, compliance)

Always On. 
One of San Francisco’s top producing realtors chose this spot-on tagline to convey her brand of high-energy, thorough and always-responsive client service. “Always On” also serves as the theme for Helena Zaludova’s winning website:

It’s Time to Market. 
This double-meaning tagline emphasizes SoftPlus’ speedy implementation services while urging clients to focus on marketing.

Change Happens
Persistence Software chose this edgy tagline to draw attention to Dynamai, a caching tool for changing Web content.

The new scoop on fun!
When it comes to ice cream, it’s all about fun. For Dreyer’s Grand Ice Cream, this tagline says it all.

Go Live.
This short, exciting tagline is both a call to action and a benefit statement that stresses the end result of Foundation Software’s implementation services.

Fun Is Just the Beginning.
Sometimes an implicit message is more powerful than an explicit one. This tagline suggests the developmental benefits of Gymboree’s play programs without overpromising.

Experience. Experience. Experience.
This tagline for Paragon Real Estate Group plays off of the “Location, Location, Location” adage and begins to tell the brand story of agents’ deep skills and contacts developed through years of experience.

The Best of Asia Begins with Us.
Quality is the key message in this subtle tagline urging travelers to make Cathay Pacific Airlines the first part of a superior Asian travel experience.